① Introduction
The Icons of Porsche festival is one of the most highly anticipated automotive events in the Middle East, drawing Porsche fans, collectors, families, and travelers to Dubai each November. In 2025, this iconic celebration enters its fifth edition, solidifying its reputation as more than just a car show—it is now a global lifestyle event.
Since its debut in 2021, Icons of Porsche has expanded into a multi-day festival that blends heritage, performance, art, music, food, and community. Each year, the event tells a story about Porsche’s legacy while offering fans a glimpse into its future. Dubai, with its futuristic skyline and car culture, provides the perfect backdrop for Porsche to showcase its DNA.
This year, the event runs on 22–23 November 2025, at The Slab in Dubai Design District (d3), while the Icons of Porsche Travel Experience extends the celebration across the UAE from 19–27 November 2025. Fans from around the world are already booking tickets, hotels, and drives to be part of what promises to be the largest gathering yet.
② Key Dates & Location
📍 Dates:
- Festival weekend: 22–23 November 2025
- Travel Experience: 19–27 November 2025
📍 Location:
- Dubai Design District (d3) — The Slab
Dubai is no stranger to hosting major global festivals, but Icons of Porsche has carved out a unique niche. The choice of d3 reflects the festival’s identity: a mix of cutting-edge design, modern architecture, and vibrant culture. The venue transforms into a Porsche playground featuring:
- Open-air pavilions
- Art and heritage displays
- Performance stages
- Food and beverage courts
- Family-friendly activity zones
In 2024, the festival attracted over 28,000 visitors across two days, and 2025 is expected to exceed that number. With the UAE serving as a hub between Europe, Asia, and Africa, the festival is increasingly global, drawing Porsche communities from Germany, the UK, Saudi Arabia, and beyond.
③ Evolution & Growth of Icons of Porsche
The journey of Icons of Porsche reflects Porsche’s ability to blend history with innovation.
- 2021: Inaugural edition in Dubai—focused on heritage displays and community meetups.
- 2022 (Safari Edition): Introduced off-road themes, coinciding with the regional debut of the 911 Dakar. This marked the festival’s first big model reveal.
- 2023: A stronger focus on lifestyle and design, featuring crossovers with art and music. Porsche’s electric lineup, including Taycan updates, drew attention.
- 2024: Record-breaking attendance with 28,000+ visitors. Major reveals included the Macan Electric and celebrations for 50 years of Porsche Turbo.
Now, in 2025, the festival evolves further by pairing the core weekend with an immersive Travel Experience. Porsche Middle East calls it “a week-long festival for the global Porsche community,” signaling a bold ambition to make Dubai a permanent home for Porsche’s cultural showcase.
④ Icons of Porsche Travel Experience — A 2025 Innovation
The biggest innovation for 2025 is the Icons of Porsche Travel Experience, an exclusive five-day luxury program for Porsche enthusiasts.
🚗 The Driving Experience
Participants will get behind the wheel of iconic Porsche models such as the 911 GT3, 911 GTS, 718 Spyder RS, and GT4 RS. Each day blends scenic drives with performance coaching:
- Dubai Autodrome: Morning track session with FIA-accredited instructors.
- Jebel Jais Mountain Drive: Tackling 12km of world-famous hairpins at the UAE’s highest peak.
- Desert & Coastal Routes: Exploring Dubai’s golden dunes and Ras Al Khaimah’s coastline.
🏨 Luxury Accommodation & Dining
Guests stay at five-star resorts like Atlantis The Royal and Ritz-Carlton Al Wadi Desert. Evenings feature curated dining:
- Estiatorio Milos: Four-course fine dining overlooking Dubai’s Skyblaze fountain show.
- Farmhouse by Syrco: Farm-to-table experience inspired by Emirati flavors.
📅 Two Waves
- Wave 1: 19–23 November (ends with the festival weekend).
- Wave 2: 22–27 November (begins at the festival).
💰 Cost & Availability
Priced at US$9,911 per person, slots are limited. This premium package elevates Icons of Porsche beyond a spectator event into a once-in-a-lifetime Porsche journey.
⑤ Festival Highlights & Premieres
Here’s what makes Icons of Porsche 2025 unmissable:
- Heritage Car Displays 🚘
Rare classics, from the Porsche 356 to early 911 Turbos, will showcase the evolution of Porsche design. Collectors often bring vehicles never seen outside Europe. - New Model Reveals ✨
Porsche has used the festival to debut key models. For 2025, enthusiasts expect updates to the 911 line-up or special editions commemorating motorsport milestones. - Motorsport Legends 🏆
Past guests include Mark Webber and Jörg Bergmeister. This year promises more Formula E and WEC stars, offering fans Q&A sessions and autograph signings. - Art & Creative Installations 🎨
Sculptures, digital art, and Porsche-inspired exhibitions bridge car culture with design. Dubai’s local artists often collaborate on Porsche-themed work. - Live Music & Entertainment 🎶
DJs, live bands, and performance shows light up the evenings. The festival doubles as a cultural celebration. - Food & Family Experiences 🍴
From gourmet trucks to Porsche-themed desserts, F&B is part of the draw. Family-friendly zones ensure kids can enjoy interactive exhibits and games. - Auctions & Rare Cars 🔑
One-off Porsches and collector’s editions often appear, making the event attractive to investors as much as fans.
⑥ Community, Culture & Side Events
Beyond cars, Icons of Porsche has become a social hub.
- Convoys & Club Drives: Large-scale Porsche convoys across the UAE, including mountain runs and sunrise drives.
- Track Nights: Porsche owners test their cars at Dubai Autodrome under the lights.
- Porsche Golf Circle: Exclusive meetups blending lifestyle and sports.
- Community Networking: Porsche owners’ clubs from Germany, UK, Saudi Arabia, and Asia use the festival as a global meetup.
- Creative Collaborations: Art galleries, streetwear brands, and local designers showcase Porsche-inspired projects.
This lifestyle angle ensures Icons of Porsche isn’t just for car fans—it’s a cultural festival where luxury, art, and motorsport meet.
⑦ Tickets, Access & Logistics
🎟️ Ticketing:
- General admission may include free access to outdoor areas.
- VIP tickets unlock premium lounges, front-row access, and backstage passes.
- Travel Experience requires separate premium booking.
🚖 Getting There:
- Venue: Dubai Design District (d3). Accessible via car, taxi, or shuttle. Parking is limited—arrive early.
- Traffic: Expect congestion; plan for extra commute time.
🏨 Where to Stay:
- Nearby luxury hotels: Palazzo Versace Dubai, Rove City Centre, and Atlantis The Royal.
- Book early, as November overlaps with Dubai’s busy event season.
⑧ Tips & Best Practices for Visitors
- 📸 Photography Gear: Many cars on display are once-in-a-lifetime sights—bring your best equipment.
- 🕒 Arrive Early: Beat the crowds for unobstructed car photos.
- 🌞 Dress Smart: Days are warm; evenings cool. Sunblock and hats recommended.
- 📱 Download Event App: For schedules, map navigation, and live updates.
- 🚗 Rent a Porsche (if possible): Join convoys or simply enjoy the Dubai roads in style.
- 🎤 Engage with Legends: Attend Q&A sessions and panel talks with Porsche icons.
- 🍴 Explore Food Zones: Culinary diversity is a highlight of Dubai-based festivals.
⑨ Why 2025 Is a Milestone Year
The Icons of Porsche festival in 2025 represents:
- The largest edition ever with expanded programming.
- The Travel Experience, turning fans into participants.
- A milestone fifth edition, establishing Dubai as Porsche’s cultural hub.
- Record attendance expected to surpass 30,000 visitors.
- A truly global festival, merging Porsche’s German heritage with Dubai’s futuristic outlook.
⑩ Conclusion
The return of the Icons of Porsche festival to Dubai in November 2025 marks a defining chapter in Porsche’s cultural journey. With heritage displays, thrilling drives, exclusive reveals, motorsport icons, creative collaborations, and the introduction of the Porsche Travel Experience, this year’s festival offers more than just an event—it offers an immersive lifestyle adventure.
Whether you’re a Porsche owner, a motorsport fan, or a traveler seeking unique experiences, Icons of Porsche promises memories that will last a lifetime. Save the date—22–23 November 2025—and prepare to witness Porsche’s past, present, and future in one unforgettable Dubai festival.
🔗 External Links & References
- Porsche Newsroom — Icons of Porsche 2025 Announcement
- Porsche Newsroom — Travel Experience 2025 Details
- Porsche Newsroom — Festival Expands to Week-Long Celebration
- Visit Dubai — Icons of Porsche 2025 Listing
- PlatinumList — Icons of Porsche Festival Guide
- StuttCars — Icons of Porsche Dubai Overview
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