Halloween planning at Kryolan usually starts a year in advance. In late 2021, the marketing team already sat down to consider how to incorporate the multitude of SFX products into the campaign skillfully. From silicones to our more than 20 different types of blood, the characters needed to reflect Kryolan’s diversity while looking extra creepy.
Following the Victorian era, we finally came up with the following story. A huge team of make-up artists set designers, and camera and costume experts met at a chapel in London earlier this year to bring the idea to life.