Lush was founded in 1995 by six co-founders; Mo Constantine, Mark Constantine, Rowena Bird, Helen Ambrose, Liz Bennett, and Paul Greeves. Emerging from the demise of a previous mail-order business called Cosmetics To Go – a massive success that collapsed through a combination of over-trading and flooding – it was the same team that created and inspired this new venture called Lush. Lush is 10% Employee Owned and our people are the heart and soul of our business. All companies need a vision. Although we didn’t really understand it, the Lush founders did have a vision. We believe you wanted effective products. Natural (although who knew exactly what that meant), fresh (and by that we were throwing shade at our competitors who were selling sterile, stale chemical concoctions that were three years old), and we didn’t want to spend more money on the packaging than on the contents. So, above all, we believed you wanted good value products, not cheap, but loads of hair and body goodness for your money.